Advertise smarter in Local offers: A fresh look for portrait images
We’re adapting to today’s visual habits – no more chopped-off heads.
Instagram and other social platforms have changed how users view images. Where square images were once standard, portrait format now dominates. This shift also affects local advertising.
We’re now launching a long-awaited upgrade to the ad carousel in Local Offers: ads with portrait-format images will now be shown in their full height – without cutting off important information at the top.

What’s New?
- A transparent, gradual transition into the text field replaces the previous hard crop
- Square images remain unaffected – they will display as before
This makes it easier for users to recognize when an ad contains a taller image, while the overall visual experience becomes more appealing and consistent.
Want to know more about Local Offers? Read more here