Webinar: What you need to know about the Citizen App
Learn how municipalities use the Citizen App to strengthen digital communication, preparedness, and citizen engagement.
In this webinar, we’ll walk through what a Citizen App is, why more and more municipalities are choosing to build their own dedicated communication channel, and how it’s used in practice across different everyday and crisis scenarios.
A direct communication channel municipalities control
Today, many municipalities rely heavily on social media and external platforms to reach residents. While these channels have their place, they don’t offer full control, reliability, or reach, especially when it matters most.
The Citizen App provides a secure, independent channel for:
- Everyday communication
- Local news and events
- Operational information
- Crisis and emergency messaging
All in one place, directly on residents’ phones.
What you’ll learn in this webinar
During the session, we’ll cover:
- What a Citizen App is – and what it is not
- Why municipalities choose an app as a core communication channel
- How push notifications, local feeds and segmentation are used in practice
- How municipalities strengthen trust and reach through direct communication
- How the app supports both daily communication and emergency preparedness
- Real examples from municipalities already using the Citizen App
You’ll also get insights into common questions, concerns, and success factors when launching and managing a Citizen App.
Who is this webinar for?
This webinar is relevant for anyone working with:
- Communication and information
- Crisis preparedness and resilience
- Digitalisation and IT
- Citizen services and engagement
- Municipal leadership and governance
Whether you’re exploring the idea, already using an app, or want to understand best practices, this session will give you a solid overview.
Speakers
- Bjarte Falck Olsen, CEO, Innocode
- Lova Lekare Graaf, Senior Advisor, Innocode
Bjarte and Lova work closely with many municipalities across the Nordics and will share insights based on hands-on experience.
“Municipalities across the Nordics are re-thinking their presence on Meta and other platforms. With the Citizen App, they gain an independent, future-proof channel for direct communication and citizen engagement.”
