Wave of downloads as Västerås Launches Citizen App
The City of Västerås (pop 160 000) recently launched a new citizen app called “Mitt Västerås,” developed by Innocode. The app aims to enhance communication and engagement with residents by providing personalized notifications and information relevant to their interests and local area
In an effort to improve citizen engagement and streamline communication, Västerås introduced "Mitt Västerås." The app allows users to receive personalized push notifications about events, local news, and critical information during emergencies. The city set an initial target of 10,000 downloads for the app.
Achievements
The response to the app has been overwhelmingly positive. In just two weeks, nearly 6,100 residents have downloaded "Mitt Västerås," and 4,000 users have opted to receive personalized push notifications. The app’s popularity is evident, reflecting its value to the community.
I knew this would be a hit!... In just a couple of weeks, nearly 6,100 have downloaded the app and 4,000 want personalized push notifications about events in their area, interests, and information during crises. This fall, there will be a major campaign, and we hope more people will take notice of the app.
