Edvard Unsgaard
SPEAKER CITIZEN 2026 | Edvard Unsgaard has spent his career on both sides of the hardest conversations in public life. He spent seven years as a political journalist and Moscow correspondent at Sveriges Radio’s Ekot, before becoming Press Secretary to Swedish Prime Minister Fredrik Reinfeldt. He knows what it looks like when institutions are put under pressure, and what separates those that communicate well from those that don’t.
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Since then he has worked as interim communications director for some of Sweden's most exposed organisations, including the Swedish Police Union and Botkyrka Municipality. Today he runs Unsgaard & Gyllander, a crisis communications firm that prepares leaders and public sector organisations for exactly the moments that matter most — high-stakes media situations, reputational crises, and scenarios where the message has to hold under real pressure.
When the crisis hits — communication under pressure
For municipalities, the preparedness question is not just about having a plan. It is about whether the people and the channels are actually ready when something goes wrong. That gap — between strategic intent and operational readiness — is where Edvard's experience sits.
At Citizen 2026, he brings a perspective that is both sharp and practical: what crisis communication demands of public sector communicators, and what it takes to be genuinely prepared rather than just prepared on paper.
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