Anna Teljfors
SPEAKER CITIZEN 2026 | Anna Teljfors works at the Swedish Civil Defence and Resilience Agency (MCF) and has spent the better part of a decade shaping how public institutions communicate with citizens when it matters most. She is one of the authors behind Om krisen eller kriget kommer – the guide that has become a reference point for crisis communication across the Nordic region.
Anna Teljfors has dedicated her career to a question that is easier to ask than to answer: how do you build communication infrastructure that actually holds when something goes wrong?
At MCF, her work has centred on moving public preparedness communication from one-way broadcast to genuine two-way dialogue, raising the baseline across Swedish municipalities through a decade of Beredskapsveckan (Civil Preparedness Week), contributing to EU projects on risk and crisis communication, and most recently playing a central role in the introduction of SE-Alert, Sweden's new nationwide mobile emergency alert system, which launched in July 2026.
Her focus is not on theory. It is on what happens when the system is actually tested, and what it takes for municipalities to be genuinely ready rather than just ready on paper.
When it really matters — Communication in crisis
The hardest question in preparedness is not whether to communicate. It is whether your message will land, your channels will hold, and your organisation will be able to respond before the situation gets ahead of you.
At Citizen 2026, Anna joins Edvard Unsgaard in Session 3: When it really matters. Together, they will explore what crisis communication demands of public sector communicators — and what it takes to build resilience before the crisis hits.
