B2B Industry Marketing | Brand, knowledge sharing & sales
Marketing in industrial B2B sales is complex, with long lead times and complicated reseller structures. As a result, it can be challenging to create effective digital processes and content that support your sales and employer branding
We’ve worked with companies in this space and have identified some straightforward measures you can take to improve your digital presence and generate more leads.
Start by answering these questions:
- How can you create valuable content with limited resources?
- Does your website meet your clients’ content needs?
- Is your content visible to those who are looking for it?
- Do you prioritize a few strong outbound channels to generate traffic?
- Do you provide your sales team with low-threshold digital conversions to support their sales dialogues?
If you’re unsure about the answers to these questions, we can guide you through them. Here are some B2B clients we’ve worked with and what we’ve achieved together:
Sandvik Coromant
GLOBAL EMAIL MARKETING PROGRAMME.
49 countries. 30 000 global recipients, activities, reports, dashboard, and lead generation. Lead reports & sales value.
Iggesund Paperboard
WEB, EMAIL & SOCIAL.
Thinking like a startup? Content-centric campaign web for recruiting of partners in Cumbria region, UK. Quick processes, quick conversions.
Wedholms
MULTI-LANGUAGE CONTENT FOR ORGANIC
VISIBILITY.
What is your web there for? Just ”about us” - or a content platform, to create actual
value & online visibility
Delaval
RESELLER SALES & MARKETING.
Do you want to reach
the end customer, without getting in the way of your
resellers? Facilitate material and marketing through resellers, while keeping your brand consistent.
Cederroth First Aid
EVENTS & DIGITAL - CREATING SYNERGIES.
How are you converting your trade show contacts to long-lasting digital relations and leads?
Innocode
CONTENT CREATION WITH SMALL RESOURCES.
Smart ways of creating great value, at a low cost. What engages on B2B SoMe? Webinars as a tool for consistent content.
